About

Strategy & Management Innovations, LLC, is a consulting firm focusing on serving Business to Business and Technology organizations for:

• Strategy creation
• Marketing & Sales development
• Leadership training and development

The firm was created to fulfill a personal passion of the founders for the development of great leaders and successful businesses. Our practice areas reflect the philosophy that success in the marketplace requires great leaders at all levels of the organization, pragmatic, actionable strategies and a commitment to operational excellence.

Our “We Create” taglines reflect our focus and commitment to our customers:

We Create Leaders in the market by helping firms develop pragmatic and compelling strategies that identify new opportunities, fuel growth and create differentiation.

We Create Leaders in Marketing and Sales by helping firms create operationally excellent teams with structure, resources and programs focused on executing market strategies.

We Create Leaders by helping new managers and established leaders improve their effectiveness in the most complex of all areas of business and life—managing and leading people.

Our mission

For our Clients—to serve you with pragmatic, compelling and creative solutions to complex strategy, sales and marketing and leadership development challenges

For our Associates—to create a professional services practice with an environment that allows talented professionals to build and direct their career in a state of learning, teaming and fellowship.

Why Strategy & Management Innovations, LLC:

You gain pragmatic, actionable guidance on complex strategy, marketing/sales and people issues from battle-proven, career-in-the-trenches professionals.

Your market(s) and customers are our guiding authorities. We help cut through internal politics to help you get market-focused answers to the hard questions.

We are obsessed with making a positive difference for our clients—and doing it quickly. We want your business forever…not an engagement that lasts forever.

Biography of Principals

Arthur Petty
Arthur Petty, founder and principal, is a leader, strategist and team-builder with over twenty two years of experience directing the growth, global expansion and rise to market leadership of large and small organizations in a variety of industries. Arthur’s employer and client list includes firms in the software, business intelligence, professional services, electronics, life safety, building automation, retail automation, direct marketing and mailing automation markets in the U.S., Europe and Asia.

Arthur is an accomplished speaker and published writer, as well as co-author with Rich Petro of the forthcoming, Practical Lessons in Leadership-A Guidebook for Aspiring and Experienced Leaders. Professionally, he is unabashedly proud of the many successful teams he has created and the many people that have grown their careers under his leadership. His consulting focus emphasizes the integration of pragmatic strategy development, disciplined execution of the strategy plan and constant cultivation of leadership talent.

Arthur and his wife and two sons live in Crystal Lake, Illinois. You can reach Arthur at art.petty@management-innovations.com or at 847.612.8420.

Rich Petro
Rich Petro, Leadership Practice Lead and Principal in the firm is an accomplished executive leader with nearly twenty five years of human resources experience in settings varying from manufacturing to services to software, large and small organizations, and both private and public entities, Rich blends a comprehensive understanding of all facets of human resources with solid business acumen to develop unique, forward-thinking solutions to the most challenging problems. He has particularly strong skills in assessment, leadership development and succession planning and he sees these key areas as inextricably linked not only to each other, but to overall organizational success.

Rich is an accomplished speaker and presenter, and has personally developed many programs and seminars on topics that included compliance, leadership philosophy and applied skills. Rich is also the co-author of the forthcoming, Practical Lessons in Leadership-A Guidebook for Aspiring and Experienced Leaders.

Rich is the father of two daughters and a son, and lives in Onalaska WI. You can reach him at rich.petro@management-innovations.com or at 608.738.1747.